The builder behind Emerson Foundry
Emerson Foundry is the studio of Adam G. Emerson, a software engineer and designer with 8 years of experience building websites, software, and automation for businesses of all kinds, all around the country. The studio exists to give small businesses what they rarely get: one senior person who can think through the problem and build the solution.
Adam's background runs from film production and magazine art direction to full-stack engineering and academic research. It still shows in the work: a producer's respect for schedules, an art director's eye for detail, and an engineer's care for what happens after launch.
A foundry is where raw material gets shaped into something solid and useful.
That's the work: taking a messy process, an outdated site, or an idea on a napkin and turning it into something built to last. The mark is an E and an F made of motion lines, because the other half of the job is speed. Good work, delivered without wasted motion.
Five promises on every project, big or small.
- Direct
- You talk to the person doing the work. Always.
- Honest
- If you don't need something, or someone else would be a better fit, you'll hear that up front.
- Built to hand off
- Documentation, clean code, and accounts you own. No lock-in.
- Curious
- The goal is to understand your business, not just the ticket in front of it.
- People first
- Technology should serve the people who use it and do the work. That includes choosing how much AI goes into your project.
Research that shapes the work
Adam is a PhD student and GAANN Fellow in Human-Computer Interaction at the University of Texas at Arlington, working in the Hybrid Atelier lab with a focus on creativity. The research looks at how people negotiate technology in their work and creative lives, and how AI can support creative professionals rather than displace them. That shapes every client project: start with the people and the practices, then choose the technology.
- PhD student, Computer Science (Human-Computer Interaction)
- University of Texas at Arlington · GAANN Fellow · Hybrid Atelier lab
- BS, Software Engineering, magna cum laude
- University of Texas at Arlington
GAANN (Graduate Assistance in Areas of National Need) is a U.S. Department of Education fellowship.
Peer-reviewed publications
- Anther: Cross-Pollinating Communities of Practice via Video Tutorials DIS ’24
- Shared, Shaped, and Stolen: Tracing Sites of Knowledge Transfer across Creative Communities of Practice C&C ’24
- Crucible: Graphical Test Cases for Alloy Models ISSRE ’23
- BridgeIt: Crossing the Knowledge Gaps Between Maker Communities of Practice ISAM ’23, poster
Already fluent in your stack. No ramp-up required.
Modern frameworks, proven infrastructure, and the platforms your team already relies on. New builds start on tools that are fast and easy to maintain, and existing systems get picked up right where they are, with no forced migrations.
Frameworks & languages
- Astro
- Next.js
- React
- Svelte
- TypeScript
- Python
- Node.js
- Tailwind CSS
Data & backend
- SQL
- PostgreSQL
- SQLite
- MongoDB
- Supabase
- Firebase
Cloud & DevOps
- AWS
- Vercel
- Netlify
- Cloudflare
- Docker
- Linux
- GitHub
CMS & commerce
- WordPress
- Sanity
- Squarespace
- Shopify
- Stripe
AI
- Claude
- OpenAI
- Lovable
Automation & integrations
- n8n
- Zapier
- HubSpot
- GoHighLevel
- Resend
- Cal.com
Design & project management
- Figma
- Asana
- Monday.com
Analytics & ads
- Google Analytics
- Search Console
- Tag Manager
- Google Ads
- Meta Ads
“Adam has been the only true A-player we have hired right from the start. … He's very intelligent, forward-thinking, proactive, kind, and just a good human being to work with.”
Steven Lee
Rogue Marketing
Have a project in mind?
Share what's working, what isn't, and what success would look like. Expect a reply within one business day with clear next steps, even if that means a referral to someone better suited.